The teaser trailer of Happy New Year will be out with
Ajay Devgn's Singham Returns is old news. Latest buzz is
that the trailer of his film is longer than the usual as Shahrukh
wants to give everything that the film has to offer in trailer
which will be more than three minutes.
A source revealed, "Shah Rukh was against cutting a short promo
for HNY. He was of the opinion that the audience should be
able to gauge the massive canvas of the film and enjoy the rich
production values. Hence he asked his editor to cut a promo that is
lengthy and shows every aspect of the film."
Vajir Singh, editor, Box Office India says, "Usually a film
promo length varies from anywhere between 2.30 to 2.45 minutes. For
Once Upon Ay Time in Mumbai Dobaara! the length was three
minutes-plus. I am not sure if the Happy New Year promo is
If the HNY team comes out with such lengthy trailer
then it will surpass all records for sure!! Shahrukh
Khan and Deepika Padukone featuring Happy New Year
will hit the screens in October 2014.