SNICKERS®, renowned chocolate brand of Mars International India, will electrify the small screen with its new TVC, featuring the ultimate bollywood diva Sonam Kapoor.
After Rekha and Urmila Matondkar, Sonam is all set to take the SNICKERS legacy forward, with the brand's award winning global campaign ‘You're Not You When You Are Hungry'.
The TVC is built on the concept, which was developed based on a simple universal insight that when you get hungry you can get a bit irritable, a bit feeble, a bit irrational, a bit spacy and you are just not yourself.
The current bollywood actress Sonam Kapoor, portrays the hunger induced ‘personality change' in her signature quirky style with aplomb.
Commenting on the association, Sonam Kapoor, actor said, "I'm excited to be associated with SNICKERS. I have grown up loving and living on SNICKER bars. The nutty caramel chocolate has come to my rescue many times while on a road trip or during long shoots. I have always loved the concept of the ads and can totally relate to it. Hunger changes you and anyone who has crossed paths with a hungry me can testify to that. I am a totally different person when I am hungry, and become Bollywood's "hungry young woman". I am thrilled to be part of this campaign and look forward to the association and to an unlimited supply of SNICKERS. "
Speaking on the association, Raghav Rekhi, Marketing Director, Mars international India Pvt Ltd , said, "SNICKERS® is a globally renowned brand that has always stood as a solution to hunger and consumers have shown immense love towards it. Taking the legacy forward, we are excited to have Sonam as the face of the new campaign. She is truly a diva, loved, adored and inspiring millions. Her vivacious personality blends perfectly with the concept and her character in the TVC. The new campaign presents SNICKERS® experience in a quirky manner and revolves around the global award winning concept ‘You're not you, when you're hungry'. We are confident that the campaign will be loved by our consumers."