Zee
Cine
Awards
2014
is
all
set
to
honour
the
best
of
best
in
Bollywood.
The
14th
edition
of
Zee
Cine
Awards
2014
is
held
in
Mumbai
on
February
8,
2014,
and
best
friends
Abhishek
Bachchan
and
Ritesh
Deshmukh
are
hosting
the
show.
Who's
who
of
the
Bollywood
industry
attended
the
awards
Ceremony.
The
award
for
Best
Marketed
Film
of
the
Year
is
announced
and
Chennai
Express
bagged
the
award.
No
wonder
Shahrukh
Khan
is
best
in
marketing
his
films
and
here
goes
the
credit.
Zee
Cine
Awards
has
honoured
Chennai
Express
as
Best
Marketed
Film
of
the
Year.
SRK
is
not
only
known
as
King
of
Bollywood
but
also
known
as
King
of
Marketing
industry.
Before
the
movie
releases
SRK
would
have
got
about
half
amount
by
marketing
his
films.
Shahrukh
and
his
team
marketed
the
movie
Chennai
Express
in
all
ways,
be
it
in
social
media
or
television,
they
used
every
other
platform
to
publicise
their
film.
To
pull
the
Tamil
audience,
he
introduced
a
unique
song
‘Lungi
Dance'
in
the
movie
which
was
sung
by
famous
Yo
Yo
Honey
Singh.
This
song
was
dedicated
to
Thaliva
Rajinikanth.
Then
comes
Chennai
Express
game
app
which
was
available
on
both
android
as
well
as
java
based
phones.
It
was
also
said
the
new
brand
of
sarees
was
designed
that
have
designs
similar
to
Deepika's
sarees
in
the
film.