An agreement for the release of the Chinese version is due to be
signed in Beijing in the next three days making it perhaps the
first Indian film to get a release in China this year.
There are expectations that Beijing may permit more Indian films
considering the improvement in relations, especially on the
cultural front between the two countries.
Currently only 34 foreign films are permitted in China every
year. Most of that quota is grabbed by top Hollywood films. An
agreement for the release of the PK was expected to
be signed in Beijing next week.
Aamir is perhaps the most well known of Indian film stars in
China in recent years as his previous film 3
Idiots was a massive success in China. The Chinese
patrons of the film expect PK to replicate the
success of 3 Idiots which resonated well with the
PK is getting released at a time when India is
trying to carve out a bigger space in China's lucrative film
industry which raked up USD 4.84 billion in box office revenue last
China has built 1,015 cinemas and added 5,397 screens last year,
bringing the total number of screens to 23,600. Officials say there
is a favourable environment between the two countries as Ministry
of Information and Broadcasting and China's State Administration of
Press, Publication, Radio, Film and TV, (SAPPRFT) signed an
agreement during Chinese President Xi Jinping's visit to India last
year to allow joint productions with joint investments.
After that, prominent film production firms of India and China
announced their first joint venture to produce a new co-production
called Kung Fu Yoga which was expected to feature top
films actors like Jackie Chan.