Ash
In
Controversy
Dear
Mrs
Aishwarya
Rai
Bachchan,
We
write
to
draw
your
attention
to
a
full-page
advertisement
for
Kalyan
Jewellers
in
which
you
feature
that
appeared
in
The
Hindu
(Delhi
edition)
on
April
17,
2015.
Ash
Accused
Of
Promoting
Racism
&
Child
Slavery
In
the
advertisement
you
appear
to
be
representing
aristocracy
from
a
bygone
era
-
bejewelled,
poised
and
relaxing
while
an
obviously
underage
slave-child,
very
dark
and
emaciated,
struggles
to
hold
an
oversize
umbrella
over
your
head.
Ash
In
News
For
Wrong
Reason
We
wish
to
convey
our
dismay
at
the
concept
of
this
advertisement,
and
that
you
have,
perhaps
unthinkingly,
associated
with
such
a
regressive
portrayal
of
a
child
to
sell
a
product.
Ash
Gets
Into
Controversy
For
Kalyan
Jewellers
Ad
While
advertisers
routinely
use
fantasy
images
to
sell
products,
they
must
surely
desist
from
using
images
that
condone,
legitimise,
normalise,
or
build
desirable
fantasy
around
slavery
or
servitude
of
any
kind,
including
child
slavery
or
child
servitude.
Aishwarya's
Ad
Trouble
Further,
the
extremely
fair
colour
of
your
skin
(as
projected
in
the
advertisement)
contrasted
with
the
black
skin
of
the
slave-boy
is
obviously
a
deliberate
"creative"
juxtaposition
by
the
advertising
agency,
and
insidiously
racist."