Aishwarya Rai Bachchan has triggered a controversy with a commercial ad which allegedly promotes child slavery and racism.
Aishwarya Rai recently featured in a printed ad for one popular jewellery brand, Kalyan Jewellers. While, Ash as usual looks super gorgeous in the picture, one black kid standing near the diva grabbed everyone's attention.
The image shows well ornamented Aishwarya Rai sitting in a royal fashion while, a black boy is holding an over-sized umbrella over her head.
The image not only gives a reflection of child labour and the bygone days of slavery but it also supposedly promotes racism. This controversial Kalyan Jewellers ad featuring Aishwarya has come up as a topic of discussion and some activists have expressed strong displeasure about it.
As a matter of fact, a group of activists have written an open letter to the jewellery brand and Aishwarya, expressing their objection and has urged them to stop circulation of the same.
Check slider to see the controversial ad and read the open letter addressed to Aishwarya...
Ash In Controversy
Dear Mrs Aishwarya Rai Bachchan,
We write to draw your attention to a full-page advertisement for Kalyan Jewellers in which you feature that appeared in The Hindu (Delhi edition) on April 17, 2015.
Ash Accused Of Promoting Racism & Child Slavery
In the advertisement you appear to be representing aristocracy from a bygone era - bejewelled, poised and relaxing while an obviously underage slave-child, very dark and emaciated, struggles to hold an oversize umbrella over your head.
Ash In News For Wrong Reason
We wish to convey our dismay at the concept of this advertisement, and that you have, perhaps unthinkingly, associated with such a regressive portrayal of a child to sell a product.
Ash Gets Into Controversy For Kalyan Jewellers Ad
While advertisers routinely use fantasy images to sell products, they must surely desist from using images that condone, legitimise, normalise, or build desirable fantasy around slavery or servitude of any kind, including child slavery or child servitude.
Aishwarya's Ad Trouble
Further, the extremely fair colour of your skin (as projected in the advertisement) contrasted with the black skin of the slave-boy is obviously a deliberate "creative" juxtaposition by the advertising agency, and insidiously racist."