Shivaay has been slated to release on 26th January 2017. Much to the shock of viewers and critics, the makers have revealed the first look of the movie almost two years in advance to the film's release.
Releasing a look, sometimes as early as two years in advance has been something that many renowned Hollywood studios have executed successfully. The idea is simple, by putting a teaser out there, western filmmakers have been able to capture the palpable excitement of an audience awaiting a big-ticket venture.
Now Ajay will go the Hollywood way with Shivaay and yes for this side of the world, it is perhaps a first and it is indeed a unique promotional strategy.
Currently the film's pre-production work is in full swing and the shoot is slated to start in Bulgaria in January 2016; a country the team settled on after scouting for a picture-perfect location the world over.
Ajay, who is directing the film, also plays the protagonist. The Hindi cinema thespian Dilip Kumar and his wife, Saira Banu's grand niece, Sayesha makes her debut with Shivaay. The film is produced by Ajay Devgn Films and Eros International.
Ajay Devgn makes his directorial debut with Shivaay which is all set to release on 26th January 2017.
Ajay Devgn's much anticipated directorial venture Shivaay's first look has been launched and that too, 2 years in advance to the film's release.
The Hindi cinema thespian Dilip Kumar and his wife, Saira Banu's grandniece, Sayesha makes her debut with Shivaay.
Shooting Yet To Start
Currently the film's pre-production work is in full swing and the shoot is slated to start in Bulgaria in January 2016.