Akshay
Kumar
is
turning
into
a
businessman
with
his
new
venture
of
starting
his
own
teleshopping
channel
called
Best
Deal
TV.
He
is
partnering
with
none
other
than
Raj
Kundra
who
is
his
ex
flame,
Shilpa
Shetty's
current
hubby.
IT
is
a
channel
in
Hindi
that
will
see
many
celebrities
partnering
with
the
channel
to
co-own
and
create
their
own
brands
as
well
as
share
profits
with
the
channel.
The
first
person
to
do
so
is
none
other
than
Sonakshi
Sinha.
Speaking
about
his
new
venture,
Akshay
said,
"Teleshopping
business
is
big
in
the
world.
Raj
Kundra
and
I
came
up
with
an
idea
of
launching
a
celebrity-based
teleshopping
channel,
where
celebrities
will
sell
products."
He
further
added,
"I
thought
we
keep
running
behind
brands
doing
ads
for
them,
helping
their
brands,
so
why
not
start
our
own
brands
that
we
can
endorse?
So
different
celebrities
will
come
on
the
channel
and
sell
and
endorse
brands
that
they
will
co-own
with
Best
Deal
TV."
Sonakshi
too
speaks
about
partnering
with
the
channel,
"It's
exciting
for
someone
my
age
who
is
so
young
to
be
able
to
start
a
business
of
my
own.
On
this
celebrity-based
channel,
I
am
not
just
a
brand
ambassador
but
I
am
a
co-owner."
Sonakdhi
also
added,
"The
products
that
I
sell
will
be
my
brand,
where
I
will
be
involved
in
the
designing
and
packaging
of
it.
Best
Deal
TV
will
be
my
partners
for
my
brand
and
they
will
have
it
manufactured
and
reach
it
to
the
final
consumer."