Bollywood actress Deepika Padukone has become a trend setter of sorts. Be it her films or her endorsements, Deepika Padukone continues to do things which are out of the orbit.
Recently the ace actress came on board as the brand ambassador of the sports brand Nike. The brand is known for having leading sports persons from across the world as ambassadors and this is the first time they have a Bollywood celebrity on board.
Being a badminton player herself, Deepika has a very high sports connect. She often talks about sports and is also well connected in the fraternity.
The brand did an extensive survey before taking this decision. It was a big step for them as they would be altering their policy and were initially apprehensive to change their stance.
However, after much discussion the brand Nike felt that Deepika Padukone brings on board the perfect connect and glamour. She currently has highest youth connect amongst audiences at large.
Nike will be peddling the campaign on Deepika through out the World Cup. The brand personally also adds to her brand kitty. Deepika Padukone endorses 16 brands and yet this one is a big win.
Deepika Padukone has three big releases lined up this year. She has wrapped up the shoot of Piku and is currently busy with the shoot of Tamasha. Deepika will soon start shooting for Bajirao Mastani.