Deepika Padukone turns pricey! The actress has hiked her endorsement fee by a whopping Rs 2 crores and the brand has no issues in paying her too.
It is known to all, how Bollywood celebrities and endorsements go hand in hand, especially when their films are doing well, then their demand in the ad world too goes high.
Deepika who is currently ruling the roost these last few years was signed on by a Bank as their brand ambassador last year. Source revealed, "Deepika's contract was recently extended by 18 months for which she demanded Rs 5.5 crore. That's a hike of about Rs 2 crore."
The source further adds that she deserves this due to her on-screen success, "Therefore, an increase in her endorsement fee is well justified."
Another insider confirmed the news, "Yes, she has renewed her contract with the bank, but as far as the money part is concerned, we are not keen to get into the details. An annual hike in fee is standard procedure for all stars and it's got nothing to do with her recent success at the box office."
However Deepika's spokesperson revealed to a leading daily, "She has never commented on numbers and would refrain from doing so even now."
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