The film is ready to make a grand entry in China now. It will
release in as many as 5,000 screens in China on February 12 as a
mark of reinforcing cultural communication between the two
Red Chillies Entertainments Pvt. Ltd.'s magnum opus Happy
New Year was cleared by China's State Administration of Radio,
Film and Television Jan 1, 2015, for its nationwide release to
kickstart the New Year.
Worldwide distributors Yash Raj Films (YRF) have entered into a
deal with 1905 Pictures (film distribution arm of China Central
Television Movie Channel) who will distribute locally along with
China Film Group.
"This is the first Indian movie to come to China this year and
in our meeting with Mr. Shah Rukh Khan and YRF chairman Mr. Aditya
Chopra we discussed about many more collaborations in future. Hope
this is just the start of a long journey," Ms. Xiao Ping, President
of China Film Group (Import Export Division), said in a
The multi-starrer entertainer will also be showcased at Beijing
International Film Festival.
YRF worked closely with NPRG Global Partners as chief
consultants/ strategic partners for the film's release. YRF and
NPRG also enrolled the support of the Indian Embassy,
"Under the instruction of President Xi Jinping, to reinforce
China-India cultural communication, we are greatly honoured to have
this opportunity to import outstanding Indian films and let China
audience understand and appreciate Indian films and culture," Liang
Longfei, Chairman of 1905 Pictures, said in a statement.
The film will hit the screens as a dubbed version to reach the
widest possible audience.
"We at YRF pride ourselves on taking the best of Indian cinema to new shores," said Avtar Panesar, vice president (International Operations) YRF.