Priyanka Chopra, one of the leading actresses of Bollywood industry has bagged a brand new endorsement. Recently, she has been roped in to promote oral care product by consumer products' major Colgate-Palmolive (India) Limited.
The Dil Dhadakne Do actress, who has been roped in for Colgate Active Salt Neem's launch campaign, will be seen sponsoring the toothpaste in a new ad as she recommends proper oral care.
"In today's world, given the kind of lifestyle we all lead, taking care of all aspects of our health has become very important. A critical part within that, which is often ignored, is oral care. That's where Colgate steps in with its new ‘Active Salt' toothpaste filled with the goodness of neem," the Desi girl said in a statement.
Recently, the Gunday actress was roped in by Pro-ease, a hygiene care brand, where she was seen promoting sanitary napkins. It seems that her inspiring persona is attracting a lot of brands to invest in her.
"Priyanka was found to be a perfect fit to be its brand ambassador as she is an inspiring personality and global superstar who embodies our brand values so well", said Eric Jumbert, director, marketing, Colgate-Palmolive (India) Limited.
The product which Pee Cee is endorsing is a ‘Made in India' innovation from Colgate, developed on the dental benefits of neem as an anti-germ, anti-inflammatory, antiperiodontic, and antiseptic solution.