Eros International's Shamitabh directed by R.Balki starring superstar Amitabh Bachchan, National award winner Dhanush and introducing Akshara Haasan might be a couple of weeks away from its nationwide release, however, the entertainer has emerged as the most anticipated film this year.
The movie Shamitabh, that explores a clash of titans
has been in the news ever since it was announced and has
consistently managed to pique the audiences' curiosity, courtesy a
sharp and innovative marketing and promotional campaign, helmed by
director R.Balki, the expert team of Eros International and the
film's Media Director, Raindrop Media.
Shamitabh first set a benchmark when the audio-teaser
took the unconventional route, much like the film itself and chose
to introduce audiences to the film via an audio teaser, the first
of its kind in the history of Indian cinema.
The makers then launched Shamitabh's first trailer
amidst a packed audience at the historic Eros theatre, bringing in
a dash of cinematic old-school magic .
On the music launch the movie Shamitabh then went all
out to celebrate music maestro Ilaiyaraaja's genius as the
recipient of multiple National awards and Padma Bhushan Awards,
accomplished a feat that no one in the world has this far ,that of
composing music for over a 1000 films !
The magnum opus went down in history as an affair to remember,
as it brought the country's 3 legends Rajinikanth, Amitabh Bachchan
and Kamal Haasan on the same platform as they facilitated
Ilaiyaraaja and his achievements. The star-studded event was
attended by the who's who of the music industry, with the evening
closing with a vote of thanks by Abhishek Bachchan and Aishwarya
If that wasn't all, Amitabh Bachchan traveled to Ahmedabad to
celebrate Makar Sankranti with the locals and co-star Dhanush
promoted the film in Chennai - Mr.Bachchan, the voice of the nation
then sang the song of the nation, as he shot the national anthem
during the Kolkata promotional tour.
The marketing and promotional campaign also extends oversees as
the team flies to London and Dubai - Says R.Balki, " Nothing about
Shamitabh is conventional and the trailers and
movie-centric events are testimony to that. Our aim is to keep
audiences guessing and we hope that they come to the theatre to
Says Taran Adarsh, "The buzz around the film is very good,
especially the 2nd trailer created a lot more curiosity for the
audiences. The marketing and promotional campaign has been quite
unique, even the music launch was the first of its kind to get so
many legends together on the same platform".
Says producer Sunil Lulla, Eros International, "Our attempt with
this film is to clearly differentiate it from the rest as it is
truly one of a kind...our marketing and promotional campaign too
has been strategically planned to pack just the right
Presented by Eros International, produced by RK Damani, Sunil Lulla ,Gauri Shinde ,Rakesh Jhunjhuwaala and Abhishek Bachchan Shamitabh starring Amitabh Bachchan, Dhanush and Akshara Haasan is scheduled to release on February 6th, 2015.