King
of
Bollywood
Shahrukh
Khan
was
on
Wednesday
announced
as
the
ambassador
of
"hindware",
a
brand
from
bathroom
products
company
HSIL
Limited.
The
actor
is
impressed
by
the
brand's
"steadfast
approach
and
revolutionary
intent".
Talking
of
his
latest
association,
Shahrukh
said
in
a
statement,
"Brand
'hindware'
has
been
synonymous
with
bathroom
products
for
many
years
and
has
truly
captured
the
shift
in
perception
in
this
space.
"The
awareness
that
they
have
is
visible
in
their
products,
offering
contemporary
design
solutions
for
bathrooms.
It
is
the
brand's
steadfast
approach
and
revolutionary
intent,
makes
hindware
an
exciting
brand
and
I
am
looking
forward
to
our
association."
The
Bollywood
heartthrob
will
feature
in
hindware's
new
360
degree
integrated
campaign,
rolling
out
shortly.
SRK
was
roped
in
for
the
qualities
that
he
stands
for,
says
Sandip
Somany,
joint
managing
director,
HSIL
Limited.
"Admired
by
people
of
all
age
group;
cutting
across
territorial
borders
and
communities,
Shahrukh
Khan
exudes
sophistication
and
flair," he
said.
"He
embodies
the
spirit
of
a
hardworking
individual
who
rose
to
prominence
by
his
consistent
performances
innovating
himself
along
the
way,
a
trait
which
resonates
well
with
brand
hindware
and
its
unfailing
desire
for
success,"
Somany
said.
Since
the
bathroom
products
category,
as
it
stands
today,
is
neither
male
nor
female
driven,
and
is
influenced
by
both,
Somany
added,
"The
modern
consumer
views
bathrooms
as
a
space
which
reflects
the
lifestyle
choice
of
its
owner.
And,
there
could
not
have
been
a
better
fit
and
influencer
than
Shah
Rukh
to
connect
with
them."