One of the most-awaited films of the year, Karan Johar's directorial venture Ae Dil Hai Mushkil, has created buzz thanks to its heart-stirring music and well-packaged trailer, but also faced backlash due to a cameo of Pakistani actor Fawad Khan, following which the makers have put a strong promotional plan in place.
With a few days left for the film to open in cinema houses on
October 28, the makers plan to promote the film in the last 15 days
and we hear all four (Karan Johar, Ranbir Kapoor, Anushka Sharma
and Aishwarya Rai Bachchan) will promote the film.
Plans For ADHM
"We are grateful to our fans for their love and support for the
trailer, songs and music. We definitely have plans to promote the
film. We will be doing events and going on reality shows," sources
Objections Over ADHM
Post the Uri attack, MNS had raised objection to Pakistani
actors working in Hindi film industry. Also, it had threatened it
would not allow the release of Ae Dil Hai Mushkil. Johar, however,
came out in support of his actor friend Fawad Khan.
Gear Up For Mid October
Now, the promotions will be fronted by the film's lead
stars Anushka Sharma andRanbir Kapoor. "We are waiting
for Anushka Sharma and Ranbir Kapoor to kick start the
promotions as they are busy with their prior commitments. They will
be there to promote the film from mid October," sources
Aishwarya Will surely Promote The Film
"Aishwarya Rai Bachchan will also be part of the
promotions. All four Karan, Ranbir, Anushka
and Aishwarya will promote the film. Fawad Khan is having
a special appearance so he won't be promoting the film," it
Aishwarya's Promotional Activites
Both the "Bombay Velvet" stars have already started the
promotions through video messages and social networking sites.
Surprisingly, the Sarbjit actress hasn't done anything yet from her
end to spread the word about this romantic-drama film.
Marketing Campaign For ADHM
Sources in the trade circle reveal that once the matter (the
political situation) cools down, the makers will kick start the
marketing campaign for the film. On the other side, Anushka is also
currently busy with the shooting for Imtiaz Ali's next with
superstar Shahrukh Khan.
On a related note, in a recent interview with Bollywhood
Hungama, Karan was all in praise for ADHM's casts and here's what
Karan On Ranbir: "He never ever does something that you expect.
He goes beyond your expectations every scene. His emotional
understanding, his emotional energy that he brings to a film is
just beyond words."
"I've had some working experience with great movie actors in the
industry and I've to add very strongly and proudly Ranbir Kapoor to
the list of that amazing actors I've worked with."
Karan On Aishwarya & Anushka: "Working with Anushka, working with Aishwarya has been one of the most incredible experience."