I Feel People Should Pay More Attention To Their Content: John Abraham

John Abraham, who is currently promoting his forthcoming project Force 2, says that when he produces a project, he gives more attention to the content than other elements of a film.

When asked about how involved he gets into the creative work when he produces a film, John told IANS "I am definitely involved. In fact, there are many producers who make proposals, whereas I try to make films. The difference is that in a proposal, you select four songs, you have a hero, heroine dancing in foreign locales... So a proposal is made where you take A-listers and come up with your story. I feel that people should pay more attention to their content. So, I give more attention to content.''

The 43-year-old, who has earlier backed movies like Vicky Donor and Madras Cafe, said that the "more you work on the content, the better your characters will stand out".

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John says even Force 2, which he has produced with Vipul Amrutlal Shah -- comes with power-packed content.

"In spite of being a hit franchise and having a star like Sonakshi Sinha, we never overlooked the content. We all paid a lot of attention to it," he said.

Force 2 is an action thriller, directed by Abhinay Deo. It will release on November 18.