John Abraham, who is currently promoting his forthcoming project Force 2, says that when he produces a project, he gives more attention to the content than other elements of a film.
When asked about how involved he gets into the creative work when he produces a film, John told IANS "I am definitely involved. In fact, there are many producers who make proposals, whereas I try to make films. The difference is that in a proposal, you select four songs, you have a hero, heroine dancing in foreign locales... So a proposal is made where you take A-listers and come up with your story. I feel that people should pay more attention to their content. So, I give more attention to content.''
The 43-year-old, who has earlier backed movies like Vicky Donor and Madras Cafe, said that the "more you work on the content, the better your characters will stand out".