John Abraham doesn't believe in promoting a film beyond a point,
and says he would never stand around in a mall, throw T-shirts and
blow kisses to sell a film. Excerpts from an interview with John
ahead of the release of his new film Force 2, which hits the
screens on Friday:
Q. Does Force 2 have a relevance beyond entertainment?
John: Absolutely. We were really inspired by Captain Saurabh
Kalia's story -- the way his body was mutilated by Pakistanis shook
us to the core. 'Force' was a film close to my heart. But it was
about one man's personal grief and revenge. In 'Force 2', we wanted
to move ahead.
Q. What makes you so confident about "Force 2"?
John: Both -- my director Abhinay Deo and I -- believe "Force" is the largest action-franchise of this country. If Matt Damon has
a Bourne series and Vin Diesel has a Fast & Furious, John
Abraham has the Force series.
Q. But you don't attend awards functions?
John: Speaking in the capacity of a producer, when studios are
attached to a film, there are certain commitments that one must
fulfil. But I am totally against city tours and television events
to promote a film.
Q. So how far will you go to promote a film?
John: I will never stand around in a mall, throw T-shirts and
blow kisses. Ultimately, it's the product that counts, not how much
you sell it.
Q. Would you attend an awards function if you're promised an
John: With award functions, it's a complete no-no for me. But to
each his own. Award functions are live shows where actors get paid
to perform. The same actors win all the awards every year. I don't
know how that actor doesn't get bored. I am one actor who doesn't
get that chance.