John Abraham doesn't believe in promoting a film beyond a point, and says he would never stand around in a mall, throw T-shirts and blow kisses to sell a film. Excerpts from an interview with John ahead of the release of his new film Force 2, which hits the screens on Friday:
Q. Does Force 2 have a relevance beyond entertainment?
John: Absolutely. We were really inspired by Captain Saurabh Kalia's story -- the way his body was mutilated by Pakistanis shook us to the core. 'Force' was a film close to my heart. But it was about one man's personal grief and revenge. In 'Force 2', we wanted to move ahead.
Q. What makes you so confident about "Force 2"?
John: Both -- my director Abhinay Deo and I -- believe "Force" is the largest action-franchise of this country. If Matt Damon has a Bourne series and Vin Diesel has a Fast & Furious, John Abraham has the Force series.
Q. But you don't attend awards functions?
John: Speaking in the capacity of a producer, when studios are attached to a film, there are certain commitments that one must fulfil. But I am totally against city tours and television events to promote a film.
Q. So how far will you go to promote a film?
John: I will never stand around in a mall, throw T-shirts and blow kisses. Ultimately, it's the product that counts, not how much you sell it.
Q. Would you attend an awards function if you're promised an award?
John: With award functions, it's a complete no-no for me. But to each his own. Award functions are live shows where actors get paid to perform. The same actors win all the awards every year. I don't know how that actor doesn't get bored. I am one actor who doesn't get that chance.