As per the buzz, both the films Shivaay and Ae Dil Hai Mushkil
will give an 'unexpected' response in terms of collection around
the auspicious occasion, say trade pundits.
Set to release on Friday ahead of Diwali on October 30, both the
films have been hyped well. While Ae Dil Hai Mushkil, starring
Ranbir Kapoor, Aishwarya Rai Bachchan and Anushka Sharma, created
headlines for featuring Pakistani actor Fawad Khan amid of the
growing tensions between India and Pakistan, Shivaay has been
appreciated by many for showcasing scenic locales of Bulgaria,
Mussoorie and Hyderabad.
"Both the films have been hyped well. We are expecting an
unexpected response from them, but this can only happen if audience
will understand the money spent behind making these films and not
watch the pirated versions over moblie phones," Delhi-based
distributor Joginder Mahajan told IANS.
Similar is the response of advance bookings at INOX, said
Rajender Singh, Vice Presidant, Programming and
"We are getting very good response for both the films in advance
bookings. We are showing both the films across our INOX cinemas.
It's an extended Diwali weekend and we are hopeful that both the
films will do very good business," Singh told IANS.