Set to release on Friday ahead of Diwali on October 30, both the films have been hyped well. While Ae Dil Hai Mushkil, starring Ranbir Kapoor, Aishwarya Rai Bachchan and Anushka Sharma, created headlines for featuring Pakistani actor Fawad Khan amid of the growing tensions between India and Pakistan, Shivaay has been appreciated by many for showcasing scenic locales of Bulgaria, Mussoorie and Hyderabad.
"Both the films have been hyped well. We are expecting an unexpected response from them, but this can only happen if audience will understand the money spent behind making these films and not watch the pirated versions over moblie phones," Delhi-based distributor Joginder Mahajan told IANS.
Similar is the response of advance bookings at INOX, said Rajender Singh, Vice Presidant, Programming and Distribution.
"We are getting very good response for both the films in advance bookings. We are showing both the films across our INOX cinemas. It's an extended Diwali weekend and we are hopeful that both the films will do very good business," Singh told IANS.