Actress
Sonam
Kapoor
has
been
roped
in
as
the
brand
ambassador
of
Swiss
luxury
watch
manufacturer
IWC
Schaffhausen.
Her
association
as
the
brand
ambassador
was
announced
on
Tuesday
via
a
statement.
"It
is
an
honour
and
a
privilege
to
become
an
IWC
brand
ambassador
and
represent
the
brand
in
India
and
around
the
world.
I
admire
IWC
for
its
uniqueness
and
creative
storytelling,
which
have
characterized
the
brand
throughout
its
history," Sonam
said.
IWC
Regional
Brand
Director
Luc
Rochereau
said
Sonam
is
a
powerhouse
performer
and
a
thorough
professional.
Her
scintillating
charm
and
elegance
resonate
with
our
brand
philosophy,
and
we
have
found
the
perfect
partner
in
her."
To
begin
the
partnership,
Sonam
will
be
present
at
the
27th
Salon
International
de
la
Haute
Horlogerie
(SIHH)
in
Geneva
in
2017,
alongside
other
prestigious
guests
and
IWC
brand
ambassadors
from
across
the
world.
The
daughter
of
veteran
actor
Anil
Kapoor,
Sonam
is
known
as
much
for
her
fashion
sense
as
her
acting
skills.
She
is
credited
for
films
like
'Aisha',
'I
hate
Luv
Stories',
'Raanjhanaa' and
'Neerja'.