In
this
month
of
love
where
people
are
celebrating
Valentine's
week,
Taaleem,
a
Sajid-Wajid
production
launches
'Kasam',
a
romantic
single
by
the
extremely
talented,
Muskaan
Khan
and
Indian
Idol
fame
Salman
Ali.
'Kasam'
is
a
perfect
portrayal
of
symbolism
in
love.
The
song
stars
the
singers
themselves,
Muskaan
and
Salman
who
can
be
seen
portraying
a
young
couple
in
love,
setting
a
perfect
example
of
Valentines.
Directed
by
Nitin
FCP
&
Nadeem
Akhtar,
'Kasam'
is
a
sweet
love
story
that
revolves
around
the
theme
of
saving
the
symbol
of
your
love
in
the
relationship.
The
romantic
song
is
composed
by
iconic
music
composer,
Sajid
Khan,
while
the
lyrics
are
penned
by
the
amazing
Danish
Sabri.
Muskaan,
the
daughter
of
music
director
Sajid
Khan
is
a
well-known
playback
singer
and
Salman
Ali,
who
won
million
hearts
was
a
part
of
reality
shows
like
Indian
Idol
and
Sa
Re
Ga
Ma
Pa.
Both
the
artists
have
also
lent
their
voice
for
the
song
Awara
from
Dabangg
3.
'Kasam'
was
shot
beautifully
in
Alibaug
where
the
cast
stayed
in
Muskan's
farmhouse.
The
entire
cast
enjoyed
a
family-like
experience
where
they
stayed
in
one
room
and
spent
time
together.
Music
composer
Sajid
Khan
was
also
a
part
of
the
shoot
and
was
a
big
support
to
the
cast
and
crew.
The
song
was
shot
in
perfect
weather
that
fits
best
for
a
romantic
setting.
'Kasam'
exhibits
remarkable
and
pure
Indian
melodies
that
are
perfect
for
Valentine's
season.
About
Qyuki
Co-Founded
by
Samir
Bangara,
A.R.Rahman
and
Shekhar
Kapur,
Qyuki
is
a
data-driven
new
media
company
which
discovers
&
invests
in
India's
most
influential
creators
to
help
them
rapidly
grow
their
audience,
create
content
and
launch
new
IPs.
Qyuki
has
to
its
name
several
premium
formats
like
ARRived
-
a
singing
talent
hunt
show
with
A.
R
Rahman
as
a
mentor,
Jammin'
-
a
collaboration-focused
music
show
where
legendary
Bollywood
composers
and
India's
top
Internet
icons
create
original
tracks
-
and
NEXA
Music
-
a
nationwide
talent
hunt
for
English-language
singers.
In
Jan
2020,
Qyuki
created
a
breakthrough
format
of
fan
festival
called
Epic
Fam
Jam,
which
brought
together
India's
biggest
online
sensations
-
in
thematic
mini-worlds
of
their
own
for
superfan
meetups
-
topped
with
incredible
live
performances.
Qyuki
also
exclusively
manages
a
host
of
talent
across
various
digital
platforms
including
Youtube,
Instagram,
Snapchat
and
Josh.