Some
things
can
never
change.
And
never
will!
One
may
have
a
very
modern
outlook
towards
life,
but
most
of
us
continue
to
be
very
traditional
at
heart.
Every
Rajshri
film
is
rich
in
emotions
and
mirrors
the
traditions
and
culture
with
utmost
simplicity
and
understanding.
EK
VIVAAH...
AISA
BHI
is
no
exception!
The
present-day
adaptation
of
Rajshri's
own
classic
TAPASYA
[Raakhee,
Parikshit
Sahni],
EK
VIVAAH...
AISA
BHI
is
a
simple
story
of
sacrifice
that
aims
at
pulling
your
heart
strings.
Every
Rajshri
film
works
for
two
reasons
--
the
storyline
and
strong
emotions
--
and
EK
VIVAAH...
AISA
BHI
follows
the
tradition
well.
Of
course,
a
story
like
the
one
in
this
film
may
seem
regressive
to
the
multiplex
junta
of
metros,
but
the
fact
remains
that
cinema
is
all
about
narrating
stories
and
EK
VIVAAH...
AISA
BHI
has
a
strong
story
to
tell.
Besides,
there're
ample
moments
in
this
film
that
strike
a
chord,
that
touch
the
core
of
your
heart,
that
make
you
moist-eyed.
And
that's
where
this
film
scores
big
time.
It's
really
disheartening
to
note
that
family
sagas
have
actually
disappeared
from
the
face
of
Hindi
movies.
Come,
watch
EK
VIVAAH...
AISA
BHI
with
your
family
and
re-connect
with
your
roots!
Chandni
[Isha
Koppikar]
belongs
to
a
middle
class
family,
living
in
one
of
the
tiny
bylanes
of
Bhopal.
She
lives
with
her
father
and
younger
siblings
--
Anuj
[Master
Amey
Pandya/Vishal
Malhotra]
and
Sandhya
[Baby
Ishita
Panchal/Amrita
Prakash].
Chandni,
who
is
deeply
attached
to
her
school-going
brother
and
sister,
is
trained
in
classical
and
folk
music.
During
a
stage
performance,
she
falls
in
love
with
Prem
[Sonu
Sood].
Prem
hails
from
a
rich
business
family.
Life
is
picture
perfect,
until
on
the
day
of
their
engagement,
Chandni's
father
[Alok
Nath]
passes
away.
Suddenly,
she
becomes
the
eldest
in
her
family.
On
one
hand,
her
mehendi
adorned
hands
beckon
her
to
the
dream
home
of
her
fiance.
On
the
other
hand
are
her
younger
siblings
whom
she
cannot
take
along.
Chandni
decides
not
to
marry,
so
that
she
can
raise
her
little
brother
and
sister
with
self
respect.
Prem
understands
her
and
waits
for
Chandni
for
twelve
long
years,
until
she
fulfils
all
the
responsibilities
as
an
elder
sister.
Debutante
director
Kaushik
Ghatak
[a
known
name
on
television
circuit]
remains
faithful
to
the
subject
material
and
most
importantly,
captures
the
sensitive
moments
well.
The
tale
of
sacrifice
has
been
witnessed
time
and
again,
but
it
works
only
if
the
characters
make
you
cry,
even
weep.
In
the
latter
part
of
EK
VIVAAH...
AISA
BHI,
you
can't
stop
tears
rolling
down
your
cheeks
at
several
points
in
the
story,
especially
the
Raksha
Bandhan
sequence
and
towards
the
end,
when
the
brother
returns
with
his
wife.
Rajshri
has
placed
ample
trust
in
Ghatak
and
the
debutante
doesn't
let
you
down
one
bit.
On
the
flipside,
the
music
[Ravindra
Jain]
could've
been
better.
'Mujhme
Zinda
Hai
Woh'
is
the
only
track
that
merits
a
mention.
Also,
too
many
songs
in
the
first
hour
put
you
off
after
a
point.
Dialogues
are
good
at
places.
Both
Sonu
Sood
and
Isha
Koppikar
vie
for
top
honours.
Sonu
is
restrained,
mature
and
acts
the
part
well.
Isha
is
first-rate,
exuding
simplicity
and
strength
that
this
character
demands.
Alok
Nath
is
very
good.
Ditto
for
Vallabh
Vyas
and
Smita
Jaykar.
Vishal
Malhotra
springs
a
surprise.
He's
excellent.
Chhavi
Mittal
is
effective
as
the
sister-in-law.
Amrita
Prakash
doesn't
get
much
scope.
Anang
Desai
is
okay.
On
the
whole,
EK
VIVAAH...
AISA
BHI
is
akin
to
a
delicious
Indian
thali
in
times
of
Pastas
and
Pizzas.
You
may
opt
for
international
cuisine
at
times,
but
Indian
food,
for
an
Indian
at
heart,
would
never
go
out
of
vogue.
At
the
box-office,
expectedly,
the
film
may
start
slow,
but
it
has
the
merits
to
climb
the
ladder
with
each
passing
show.
The
strategy
of
releasing
the
film
at
single
screens
and
that
too
at
limited
centres
makes
wise
business
sense,
since
EK
VIVAAH...
AISA
BHI
is
not
the
multiplex
kind
of
movie.
Business
at
single
screens
of
Gujarat,
Uttar
Pradesh,
Rajasthan,
Madhya
Pradesh
and
Bihar
should
be
the
best.