Y-Films first film, Luv Ka The End is full of fun in those two hours, when you are seated in front of the screen. But, to make it clear, this film is totally for a different audience. It targets the Gen X, who lack focus. So when you go to watch the film, leave behind all your responsible nature and enjoy the chick flick.
The story is about a girl next door, Rhea (Shraddha Kapoor), who is in love with Luv Nanda (Taaha Shah). Luv is the richest and the most popular boy in college. In the eve of Rhea's 18th Birthday, the couple plan to take their relationship to the next level. But to her surprise she discovers that Luv is not as nice as she thought him to be.
At that spur of the moment, Rhea decides to not get mad on Luv, but gets even and takes revenge on him. This happens all in the span of one night with the help of her friends.
Luv Ka The End is a chick flick, full of attitude and an anti-rom-com film. It is all about, when someone messes with you – don"t be sad, don"t get mad, get even. First-time director Bumpy packs everything that one expects in a teen film- A stud, pretty girl, hot babe, street smart friends, nerd, horny portly guy, gym rat. All these crack and weird elements in the film, including the lingo, the music used gives the film a real life touch.
You can relate the characters to the real life people around you. Thus, you relate to Luv Ka The End. The incidents in the film unravels with a lightening speed, thus keeping you tagged to the film. Bumpy makes sure that you have a laugh riot while the watch. In short the film is not for those who have lost their sense of humour, but to people who are bindaas.
The film has a few zazzy musical score (Ram Sampath), which also targets the teen crowd. The song 'Mutton' has already been a hit among the sixteens. The song 'Tonight' sung by Suman Sridhar stays with you even after you leave the theatre. The title track is foot-tapping, Ali Zafar's song is very appealing.
The screenplay writing (Roye Seagal, Shenaz Treasurywala) could have been better. For instance, the grandmother and young sister's plotline just failed to hold the interest. A few situations in the film don't even evoke fun. The screenplay betrays the film big time. It actually picks up in the second hour and continues to the finish line.
The humour in the Luv Ka The End sometimes got lewd and bawdy.
The actors are perfect and capable of good acting. They added up a lot of freshness to the silver screen. Shraddha is confident with her performance and has done an outstanding performance in the sequence when she discovers the truth about her boyfriend. Taaha is a star, good looking, and carried off that college stud attitude perfectly.
Ali Zafar is seen in a cameo and his presence and his song towards the end definitely enhances the glam quotient in the film. Sonia is equally good. Timmy, Golu, Karthikeyan and Natasha are perfect in portraying their characters. Shenaz Treasurywala remains in the background, with very less scenes to her credit. Archana Puransingh is as usual.
Well, after long, a light hearted teen flick has hit the silver screen. Here then Gen X go ahead and have a ball watching Luv Ka The End.
Starring: Shraddha Kapoor, Taaha Shah, Shenaz Treasurywala
Producer: Ashish Patil
Screenplay: Shenaz Treasurywala, Roye Seagal
Story : Ashish Patil
Music: Ram Sampath
Cinematographer: Adil Afsar
Editing: Saurabh Kulkarni