By:
Debasmita
Chanda
Ekta
Kapoor's
serials
always
says" The
rich
do
not
need
values
and
the
poor
do
not
have
time
for
them.
It
is
middle-class
values
that
my
serials
are
about."
That
is
working
very
fine
and
Ekta
has
every
reason
to
be
proud.
Since
producing
her
first
blockbuster
television
program
at
19,
Ekta
Kapoor
has
rewritten
the
script
on
TV
entertainment
for
the
masses.
She
has
created
more
than
20
soaps
on
10
major
Indian
networks;
a
comedy
series
she
created
ran
for
5
years.
The
Indian
showbiz
people
watch
her
every
move,
and
older,
more
experienced
producers
are
quick
to
copy
any
new
Kapoor
concept.
Ekta
Kapoor
as
a
Creative
Director
As
creative
director
of
Balaji
Telefilms
in
Mumbai,
Kapoor,
31,
continues
to
produce
absorbing
dramas
-
whether
it's
about
an
ambitious
tycoon
or
a
beautiful
but
scheming
wife
or
a
70-year-old
grandmother
looking
for
a
job
-
it
consistently
strikes
a
chord
with
viewers
across
the
subcontinent.
Kapoor
now
hopes
to
find
similar
success
with
audiences
in
a
different
medium:
the
big
screen.
Now
she
is
making
new
records
on
Big
Screen
also.
Ekta
Kapoor
(born
June
7,
1975)
is
the
Creative
Head
of
Balaji
Telefilms.
She
is
the
daughter
of
Indian
actor
of
yesteryears
Jeetendra
and
sister
of
Tusshar
Kapoor.
She
has
produced
a
host
of
television
serials
based
on
conflicts
in
Indian
joint
families.
She
is
notorious
for
her
idiosyncrasy
for
naming
all
of
the
TV
Serials
produced
by
her
with
names
starting
from
letter
"K".
This
is
generally
attributed
to
some
sort
of
superstitious
belief.
Starting
off
from
the
scratch
with
her
star
father
Jitendra's
status
helping
her
a
little
in
pulling
off
her
dream
ambition,
Ekta
Kapoor
gambled
her
way
into
television
production.
Though
her
dreams
appeared
to
shatter
as
her
creative
products
flopped
on
the
small
screen,
her
confidence
in
her
self
and
her
belief
in
the
Almighty
saw
her
pulling
off
success
with
a
hilarious
comedy
show
"Hum
Paanch".
After
that
there
has
been
no
looking
back
for
this
young
wizard
of
Indian
television.
Mrs.
Shobha
Kapoor
(Ekta's
mother),
the
Managing
Director
of
Balaji,
is
in
charge
of
the
overall
administrative
and
production
activities
of
the
company.
Ms.
Ekta
Kapoor,
the
creative
director
in
the
company,
oversees
the
creative
side
of
the
company's
business.
She
has
been
the
instrumental
factor
behind
BTL's
foray
into
regional
channels.
Academically
she
has
a
graduation
degree
in
Commerce
from
the
University
of
Mumbai.
"Full
of
flavours"
is
how
actor
Tusshar
Kapoor
defines
his
relationship
with
sister
Ekta.
One
is
cool,
calm
and
cooperative
while
the
other
is
temperamental,
terse
and
touchy.
"She
is
still
very
determined
to
prove
what
she
thinks
is
right.
She
never
gives
up
and
I
really
admire
her
for
the
patience
she
has
to
wait
for
her
efforts
to
bear
fruit",
says
Tusshar.
Ekta
Kapoor
and
co
stars
Working
with
Ekta
has
been
a
nice
experience
for
she's
a
great
person
to
work
with,
and
she
really
knows
what
she
wants.
Manav
and
Shweta
have
all
praises
for
Ekta
Kapoor
for
giving
them
good
chunky
roles
in
her
serials.
Ekta
Kapoor
is
extremely
respected
by
all
artists
in
Balaji
Telefilms.
Ekta
Kapoor's
Bhojpuri
film
Television
soap
queen
and
film
producer
Ekta
Kapoor
has
joined
hands
with
Bhojpuri
film
production
banner
Siddhivinayak
Media
Entertainment
to
produce
two
big
budget
Bhojpuri
films.
Hum
Bal
Brahmachari
Tu
Kanya
Kunwari,
will
be
a
joint
production
of
Ekta's
Balaji
telefilms
and
Siddhivinayak
Media
Entertainment
headed
by
writer-director
producer
Mahesh
Pandey.
Pandey
has
written
the
story
of
the
film
and
will
also
be
directing
it.
The
film
hits
the
screen
in
April
and
stars
Bhojpuri
actors
Kunal
Singh,
Sikander
Kharbanda,
Brijesh
Tiwari,
Divya
Desai,
Ali
Asgar,
Yunus
Pervez
and
Sanjay
Pandey.
The
film
will
be
shot
in
Raj
Pipla
in
Gujarat
and
Allahabad
in
Uttar
Pradesh.
Ekta
Kapoor's
Wedding
special
Serial
It's
on
the
minds
of
most
soap
addicts
these
days.
The
"Kaisa
Ye
Pyar
Hai"
wedding
special,
where
the
protagonists
Kripa
and
Angad
are
to
tie
the
knot
and
make
a
lot
of
people
very
happy.
Orchestrating
the
event
is
the
young
lady
who
orchestrates
much
of
what
happens
on
Indian
television
today.