Prasoon Joshi, (born 1971) is an Indian advertising professional, Bollywood film lyricist and a dialogue and screenwriter who won Filmfare Best Lyricist Award, consecutively in 2007 and 2008.
Early life and education
Prasoon Joshi was born on 16 September 1971 Uttarakhand, India, where he spent a part of his childhood, and since father was a PCS officer (civil service), with the state government and later became Assistant Deputy Director-Education, he spent his growing years in various towns including Narendra Nagar, Tehri, Chamoli Gopeshwar, and later Rampur, Meerut and Dehradun. Both his parents are qualified classical vocalists, in fact his mother who was a lecturer in Political Science, also performed for All India Radio for over three decades.
He started writing early in life and published his first book at age 17, Main aur Woh — a ‘conversation with himself’, inspired by Frederich Nietzsche’s Thus Spake Zarathustra, subsequently he has published two more books.
After his schooling, he did his B.Sc. and Post Graduation in Physics, thereafter he did his MBA from Institute of Management Technology, a business school located in Ghaziabad in Uttar Pradesh, India. During his MBA education he decided to make his career in advertising.
He started his career with Ogilvy & Mather (O&M) Delhi, and after working there for over 10 years, he joined McCann-Erickson, in early 2002. By 2006, he was Regional creative director, South and South East Asia, when in December 2006 he was elevated to Executive Chairman for McCann-Erickson South and South East Asia.
He made his debut as film lyricist with Rajkumar Santoshi's Lajja, which soon led to Yash Chopra's Hum Tum and a string of popular Bollywood films, Fanaa, Rang De Basanti, Taare Zameen Par, Black, Hum Tum and Delhi 6. With Rang De Basanti (2006), he also became a dialogue writer.
Prasoon has also created many advertisements like NDTV India ("Sach dikhate hain hum"), Saffola ("Abhi to main jawan hoon") LG, Marico, Perfetti (Alpenliebe, Chloromint), and the paanch rupaiya campaigns for Coke with Aamir Khan, because of which he has earned the title of "the ad Guru of India".
In 2006, he was chosen a 'Young Global Leader 2006' by the Forum of Young Global Leaders, an affiliate of the World Economic Forum, and in 2007, he appeared as judge of reality singing competition Dhoom Macha De on NDTV Imagine. In 2009, he was named amongst the 10-member Cannes Titanium & Integrated Jury 2009 at the Cannes Lions International Advertising Festival 2009.
Prasoon met his wife Aparna, also an advertising professional, while working at O&M Delhi, later they married and the couple now have a daughter named Aishaanyaa.
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