Movie making the world over has gone ages ahead from when it started. The level of sophistication that animation has brought present movie making to has given animated movies an upper hand in the movie market. For about three to four years now, the market has been flooded with animated flicks. They take really long periods of time to make. Even before the glory days of animation, animated flicks were always best sellers. Take hits like Jungle Book and The Little Mermaid. They were the ones to remember. The reason why they clicked in their time was not because they were supported by a good humorous storyline with the backing of voices that could carry the humour in voice and expression. Even otherwise the animated movies of today like Finding Nemo, Shrek, Mulan and Ice Age too carry the same formula-cute, funny storylines with voices that match up to the characters and their lines. They have found a way to get across to people of all age groups taking away the notion that cartoons are only for children-after all there is a child in all of us which we cant refuse.
Interestingly, this is quite contrary to the magic that technology in expected to weave. The magic that makes them so wonderful is the simplicity of their nature. Their stories are heart warming joyful stories (A girl worth fighting for comes to mind). Their characters are those whose shoes we'd put on sometime or the other in our lives. They are not the Tom and Jerry kinds. Mulan speaks of war and the soldiers in it. Shrek is about an ogre, an outcast who gets his way. They could very well be made into true, sad, "sobby" stories but they celebrate life in the midst of all that makes us so.
The songs featured in them are timeless numbers. A girl worth fighting for, Under the sea, Bare necessities, That's what friends are for all get stuck in your head forever. They have those classic lines and scenes that stick in our heads too. In Madagascar, the scene where Marty, Melman, Gloria and Alex meet the Lemurs- "Let's go meet the giant pansies". The scene where the king leads his subjects into a rap chorus-"I like to move it, move it, you like ..."-then he holds the mike out to the crowd-"MOVE IT". The way He addressed his right hand man Maurice. Then there is the "dude" said with the protruding necks of the turtles while Marlin goes with them on his way to Sydney. The horn section when the King's messenger arrives to invite Shrek and his wife to her hometown Far Far Away. They all crack you up and can leave you laughing your heart out.
Then you have the irritating character-Ice age has Sid the sloth, Shrek has donkey, Jungle Book has Baloo the bear, Finding Nemo has Dory, the forgetter...it all adds up to one thing- You cannot deny the fact that these movies steal your heart away. The reason is obvious. They are about the simple human beings that we are with the need to be happy inspite of all that complicated life around us.