Kolkata (UNI): The Da Vinci Code is doing brisk business in the metro and the distributors are raking in the moolah even as the critics had slammed the movie as a sorry depiction of the fiction. Released on May 26 in India amidst controversy, the film has been well received by the people. The film ran into rough weather even before its release as Christian organisations of all colour and hue had an opinion about the book and Jesus Christ's alleged marriage with Mary Magdelene and having sired a child in the process. However, this had little effect on the Eastern Indian metro that has always harboured a liberal outlook. Since the day of its release cinegoers have been eagerly awaiting their turn to demystify The Da Vinci Code. City theatres have had their cash registers ringing with the city multiplexes doing great business.
"At Inox Forum the sale figures for the film is a whopping 95 per cent, whereas at City Centre its 90 per cent," said PRO Inox Priyanka Roy. "Priya cinema had an above average 65 per cent collection," hall owner and former EIMPA President Arijit Dutta said. "There have been eight prints of the film in the city. And for a Hollywood movie it is a big deal to have all of them going at the same time," he said.
Various factors have contributed in making Da Vinci Code a cinematic success. Publicity has played a key role whereby printed materials, pamphlets with graphic visuals have tried to enlighten people about the film, fanning their curiosity thereby heightning their interest levels. "The film being embroiled in controversy has been a blessing in disguise as it has garnered public interest and further propelled them to visit the theatre," said Trina Moitra, a cinegoer.
Book sales have gone up as city bookstores. The Crosswords, the Landmark and the Oxford have recorded high sale figures with the Da Vinci Code dissapearing off the bookshelves in no time at all. Cinegoers as well as the readers are all smiles as the hype created for the movie has left behind a satisfied lot, with the Da Vinci Code being swept away in Kolkata's warmth and exuberance.
Herod Mukherjee, of Bangiya Christio Pariseba, said they had no problems with the film release as it was a work of fiction and they didn't need an agitation to reaffirm the faith that was so firmly grounded for so many centuries.
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