Melbourne
(ANI):
Canadian
born
actress
Pamela
Anderson's
Ugg
boots
are
now
on
demand
from
men
who
want
to
add
them
to
their
fashion
accessories.
The
boots,
which
are
made
of
sheepskin,
have
been
worn
by
women
for
a
very
long
time,
and
now
marketers
are
trying
to
convince
fashion-conscious
men
that
they
should
wear
them
too.
In
order
to
help
sell
the
boots,
Ugg
Australia
enlisted
footballers
from
English
Premier
League
side
Chelsea
to
push
the
idea
forward
at
the
upcoming
launch
of
the
company's
new
store
at
London's
Covent
Garden.
The
president
of
the
US-owned
firm,
Connie
Rishwain,
has
revealed
that
the
men
will
be
the
next
targets
for
the
brand,
with
Brad
Pitt,
Justin
Timberlake,
David
Beckham
and
Jude
Law
already
wearing
them.
"I
pinch
myself
every
time
I
see
a
pair
on
someone
famous," the
Daily
Telegraph
quoted
Rishwain
as
saying
at
the
opening
of
the
company's
first
European
store,
at
London's
Westfield
White
City.
"It
helps
that
they
are
such
a
recognisable
item
too:
it''s
so
obviously
an
Ugg
boot
in
those
pictures,"
she
said.
Australian
sheepshearers
and
surfers
pioneered
the
boots
before
they
took
off
in
the
United
States,
but
even
though
most
like
them,
an
editor
from
a
men's
magazine
has
labelled
it
as
a
'monstrosity'.
"They
are
like
glorified
slippers.
You
may
as
well
shuffle
down
the
street
in
your
pyjamas
and
a
pair
of
incontinence
pants," the
unnamed
critic
told
the
Independent
newspaper.
Grazia
editor
Stefan
Lindemann
backed
the
boots
for
men,
but
said
they
had
their
place.
"The
classic
Ugg
boots
are
fun
for
the
home
and
the
beach
but
not
for
the
town.
They
should
be
worn
for
surfing
but
not
for
London's
streets,"
he
said.
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