Paltrow, who is married to the Coldplay singer and vegetarian Chris Martin, has won appreciation for her impeccable green credentials and is a fan of holistic practices and yoga. Now, her decision to endorse Todd's, a luxury goods company which also uses ostrich and snakeskin in its products, and describes itself as "refined, understated luxury, impeccable taste and enviable quality", has come as a shock to animal rights campaigners.
"Gwyneth Paltrow should be ashamed. I can only assume that Paltrow either is ignorant of the facts or lacks human decency and compassion," the Telegraph quoted Mark Glover, director of Respect for Animals, as saying.
According to her friends, Paltrow's decision will jeopardise her close friendship with Stella McCartney, the designer and the daughter of Sir Paul McCartney and Linda McCartney, the animal rights activist. No comment was available from Paltrow or Martin.