London
(ANI):
Former
glamour
model
Melinda
Messenger
has
been
signed
on
to
endorse
the
new
lingerie
line
to
be
launched
by
Ultimo.
The
37-year-old
TV
presenter
replaced
ex-Hollyoaks
star
Gemma
Atkinson,
23
to
be
the
new
face
of
the
lingerie
brand.
According
to
The
Sun,
Ultimo
creator
Michelle
Mone
said
the
range
will
"do
wonders
for
women's
confidence".
Messenger
shot
to
fame
in
1997
after
posters
of
her
dressed
in
a
bra
and
knickers
advertising
double-glazing
started
being
stolen
from
bus
stops.
The
mum
of
three
had
parted
ways
with
hubby
Wayne
Roberts
in
April.