With the growing rate gun crime amongst the kids in the UK, the campaigners emphasize on the ban. "Kids are killing each other they are shooting and stabbing each other and everyone has to take responsibility for stopping this." The Daily Star quoted Lyn Costello from 'Mothers Against Murder and Aggression', as saying.
"We have not received any complaints yet, but if we do then there is a process that has to be followed," an Advertising Standards Authority spokesman said. However the James Bond flick company Sony Pictures did not comment on the whole issue.