Both fashion brands are renowned for their good work around the word. "I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with," the Telegraph quoted Emma as saying. "I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices, but there aren't many options out there," Emma added.
Meanwhile, Bonnie, who plays Ginny Weasley in Harry Potter flicks, said: "It is extremely important to me that the social and environmental issues associated with the production of fashion clothing are addressed," She also attended a Made-By event for Pure London at London Olympia. She added: "I don't really try to present a style. I just wear what I like if it makes me feel good."