"Asda has stuck by Katie for the last three years but the time has come to move on," The Mirror quoted an insider as saying. To be frank, she hasn't emerged from her divorce from Peter Andre with that much dignity and her range hasn't been selling as well as it has been, even though it's been discounted," added the source.
Asda said: "No one's contract is set in stone as we constantly evolve ranges depending what our customers want to see in store." Meanwhile, Katie's camp said: "The contract had come to its natural end. We're currently in negotiations for a new deal for her lingerie range."