At the event, the beauty will be joined by M&S star Erin O'Connor and Strictly Come Dancing celeb Lisa Snowdon. "The aim is to highlight the leading fashion and beauty groups, and to showcase what London has to offer, now and in the near future," one of the show organisers told Sky News.
Another organiser explained that it was Price's deep involvement in riding that made her part of the show. "She was bringing out her original equestrian range at the same time as the show - it was good news all round to have her join us," she told Sky News.
The 30-year-old split with her husband of three years earlier in the month. The couple have three children between them, Harvey aged 7, Junior three and Princess Tiaamii, one.