'True Beauty' has just premiered this past Monday January 5th and was a smash success. The TV reality show features 6 women and 4 men living together in a Los Angeles mansion under the impression that they are competing in a beauty pageant like reality competition series in which they will be judged solely on their physical beauty.
However, unbeknownst to them, the contestants will also be getting judged on their 'inner beauty' and are put through scenarios that will make them reveal different aspects of their inner character.
Each episode features the judges monitoring the contestants, critiquing their behaviors, and ultimately eliminating one contestant. The contestants will only be told the truth about the competition as they watch a montage of their show behavior after their eliminations.
The contestant who shows that they are the most beautiful contestant -- on both the inside and out will be crowned the winner and receive an undisclosed cash prize as well as a spot in People magazine's 2009 '100 Most Beautiful People' issue.