The producers thought Cohen"s antics as a swishy fashionista in "Bruno," a crazy Kazakhstan journalist in "Borat," and hip-hop-happy Ali G, made him the perfect choice. However the idea was nixed by the Academy. "The Academy swatted it down," the New York Daily News quoted Shankman, the director of "Hairspray", as saying.
He added: "They thought it was too big of a wild card." The awards night slated for March 7 will be co-hosted by Steve Martin and Alec Baldwin.