Melbourne
(ANI):
Stars
like
Beyonce
Knowles
and
Kim
Kardashian
with
their
heavy
derrieres
have
sparked
a
trend
for
undergarments
that
amplify
women"s
rear
ends.
Booty
Pop
is
a
new
brand
of
underwear
that
is
selling
like
hot
pancakes
by
giving
that
much-required
boost
to
women"s
posterior.
For
ages,
women
have
wriggled
into
girdles
and
other
slimmers
to
minimize
their
butts,
but
it
has
changed
now.
"It's
not
so
hot
to
have
a
pancake
a**
these
days," News.com.au
quoted
26-year-old
Montreal
wedding
planner
Azar
Jazestani
as
saying.
Tara
Rachel
Benson,
who
favours
the
Booty
Pop
brand
of
underwear
says
the
panties,
which
contain
egg-shaped
foam
pads
to
plump
up
the
posterior,
are
"part
of
the
whole
outfit".
On
Booty
Pop's
late-night
infomercials,
which
began
airing
in
December,
viewers
are
entreated
to
"forget
about
doing
endless
squats
-
and
cosmetic
surgery,
who
can
afford
that?"
as
models
prance
around
in
tight
jeans
flaunting
their
backsides.
Booty
Pop
is
hoping
to
sell
close
to
one
million
pairs
of
padded
underwear
this
year.
However,
Booty
Pop
is
not
the
only
company
seeking
a
boost
from
behind.
Early
next
year,
Maidenform
Brands
plans
to
introduce
a
"Jean
Collection"
-
internally
called
"Project
Injeanious"
-
containing
bottom
shapers.
At
lingerie
retailer
Frederick's
of
Hollywood,
the
'Booty
Boy
Short' is
currently
the
No.
2
top-selling
shaping
item
online.
Victoria's
Secret
introduced
the
"bum
booster"
in
January
in
some
outlets,
and
a
spokeswoman
says
it
is
selling
well.