London
(ANI):
Disney
is
all
set
to
rename
Rapunzel,
the
much-loved
fairytale,
because
it
failed
to
appeal
to
boys.
The
studio's
forthcoming
version
of
the
Brothers
Grimm
story
will
be
renamed
Tangled
after
market
research
showed
that
boys
do
not
like
films
with
girls'
names
in
the
title.
According
to
Disney
bosses,
the
'gender-specific'
title
of
its
latest
offering,
The
Princess
and
the
Frog
was
the
reason
why
the
film
could
not
do
wonders
at
the
box
office.
The
flaxen-haired
heroine
of
Tangled
will
still
bear
the
name
Rapunzel
when
the
3-D
film
is
released
in
November.
"We
did
not
want
to
be
put
in
a
box.
Some
people
might
assume
it's
a
fairytale
for
girls
when
it's
not.
We
make
movies
to
be
appreciated
and
loved
by
everybody," the
Telegraph
quoted
Ed
Catmull,
president
of
Pixar
and
Disney
Animation
Studios,
as
saying
of
the
title
change.
The
Princess
and
the
Frog
would
have
fared
better
if
it
wasn't
pre-judged
by
its
title,
Catmull
told
the
Los
Angeles
Times.
In
their
effort
to
woo
the
boys,
Disney
has
made
the
prince,
who
finds
Rapunzel
imprisoned
in
her
tower,
Flynn
Rider—
a
swashbuckling
character
who
bears
more
than
a
passing
resemblance
to
Errol
Flynn.
"It's
a
really
fresh,
smart
take
on
the
Rapunzel
story.
In
our
film,
the
infamous
bandit
Flynn
Rider
meets
his
match
in
the
girl
with
the
70
feet
of
magical
golden
hair.
We're
having
a
lot
of
fun
pairing
Flynn,
who's
seen
it
all,
with
Rapunzel,
who's
been
locked
away
in
a
tower
for
18
years," said
Roy
Conli,
the
film's
producer.