London
(ANI):
Drinks
firm
Gatorade
has
ended
its
reported
100-million-dollar
five-year
deal,
signed
in
2007,
with
sex
cheat
golf
ace
Tiger
Woods.
The
decision
comes
a
week
after
the
sports
star
made
a
public
apology
for
his
infidelities,
reports
The
Sun.
Gatorade
is
the
third
major
sponsor
to
drop
Woods,
following
on
from
communications
firm
AT&T
and
consultants
Accenture.
"We
no
longer
see
a
role
for
Tiger
in
our
marketing
efforts
and
have
ended
our
relationship," a
Gatorade
spokeswoman
said.
"We
wish
him
all
the
best."
The
spokeswoman,
however,
added
that
Gatorade"s
association
with
Tiger
Woods
Foundation
will
continue.
She
gave
no
reasons
for
the
termination
of
the
contract.
"We
have
been
in
discussions
with
Gatorade,
and
while
we
are
disappointed
they
have
decided
to
not
continue
with
Tiger
in
their
marketing
plans,
we
appreciate
their
continued
involvement
with
Tiger
through
his
foundation,"
Woods' agent,
Mark
Steinberg
said.