Public Trust For Lands, an NPO, launched a campaign to purchase the 138-acre site known as Cahuenga Peak. The trust needed to raise 12.5 million dollars for the possession, reports The Telegraph. And Hefner's charity made them reach their target soon.
"My childhood dreams and fantasies came from the movies, and the images created in Hollywood had a major influence on my life and Playboy. The Hollywood sign is Hollywood's Eiffel Tower and I''m pleased to help preserve such an important cultural landmark," Hefner said.
It was "the Hollywood ending we hoped for," California's governor Arnold Schwarzenegger said, announcing the conclusion of the campaign. "It's a symbol of dreams and opportunity. The Hollywood sign will welcome dreamers, artists and Austrian bodybuilders for generations to come. I did what the Terminator was supposed to do, and that was to jump into action," Schwarzenegger added.
London (ANI): Playboy magazine's founder Hugh Hefner has saved the Hollywood sign by donating 900,000 dollars needed to prevent a development that would block the famous landmark on Hollywood hills. Built in 1923, the sign is 450ft-long. The land on which it stands was recently put on sale. It was being feared that developers would buy the land to build grand homes.