Roberts recreates author Elizabeth Gilbert's year-long cultural and spiritual trip to India, Italy and Bali in the movie, reports the Daily Express. And the film has inspired a large number of merchandise, which includes tie-in items from furnishings to jewellery.
Producers have given various companies rights to link new products to the film, which will release in August (10). Bosses at STA Tours will soon be offering the Eat, Pray, Love Experience - the chance to dine in Italy, meditate in India and fall in love with Bali.
U.S. chain Cost Plus will offer exclusive furnishings, replicas of those featured in the film, Dogeared jewellers are offering Eat, Pray, Love bracelets and necklaces inspired by the film.
In fact, there will even be an eau de parfum from Fresh, T-shirts from Signorelli, and Eat, Pray, Love tea.