The advert, a part of a series featuring toddlers who play the stock market, shows a boy apologizing to his girlfriend on video chat for not having called her the night before. “And that milkaholic Lindsay wasn"t over?" the baby girl asks the boy. “Lindsay?" the boy replies just when a baby girl sticks her head into the frame and says, “Milk-a-what?"
Lohan"s lawyer, Stephanie Ovadia, said the actress"s name was as recognisable as Oprah or Madonna. “Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," New York Post quoted Ovadia, as saying. She added: “They used the name Lindsay.
“They"re using her name as a parody of her life. Why didn"t they use the name Susan? This is a subliminal message. Everybody"s talking about it and saying it"s Lindsay Lohan." Ovadia is not only trying to get the advert banned but also wants every last copy of the commercial.
According to Ovadia, E-Trade has breached Lohan"s rights under New York state civil-rights law and used her “name and characterization" in business without her permission or paying for it. She said the firm made huge profits since the commercial was seen by tens of thousands of people watching the Super Bowl and Winter Olympics finals. Ovadia said the company owed Lohan 50 million dollars in exemplary damages, with an additional 50 million dollars in compensatory damages.