London
(ANI):
The
owners
of
Playboy
magazine
have
come
up
with
a
brand
new
website
that
they
say
is
'safe'
to
read
at
workplace.
The
new
site,
TheSmokingJacket.com,
does
not
contain
nudity
that
tends
to
make
Playboy's
website
inappropriate
for
the
office.
Instead,
the
creators
claim
that
the
website
would
bank
upon
humour
to
reach
its
target
audience
-
men
25
to
34
years
old
-
when
they
are
most
likely
to
be
in
front
of
a
computer
screen.
"A
lot
of
our
audience
logs
on
(to
Playboy.com)
after
work
and
we
saw
that
we
were
missing
a
golden
opportunity
to
reach
guys
when
they're
online
the
most:
when
they're
sitting
at
their
desk,
not
working,
sending
emails
to
their
friends," the
Telegraph
quoted
Jimmy
Jellinek,
of
Playboy
as
saying.
The
site
has
been
named
after
one
of
Playboy
founder
Hugh
Hefner's
favourite
pieces
of
clothing.
Jellinek
described
it
as
"basically
a
jukebox
of
cool."
The
site
will
dip
into
the
Playboy
archives
with
photographs
like
those
from
the
1983
Playmate
Playoffs,
in
which
bathing
suit-clad
women
competed
in
games
such
as
a
tug-of-war.
It
will
also
feature
clips
from
talked-about
television
shows
and
links
to
other
popular
websites
and
videos.
"It's
all
about
social
currency,"
said
Jellinek.
"You
want
to
be
the
first
guy
of
your
friends
to
send
the
funny
joke,
the
crazy
video
...
You
can
be
the
coolest
guy
among
your
friends
if
you're
the
first
person
to
circulate
this
information
among
them,"
he
added.