Lopez and her famously fabulous legs will star in the new campaign for Venus Goddess, dedicated to encouraging women to feel their most confident, powerful and beautiful - inside and out.
"The Venus brand empowers women and speaks to the 'goddess' in every one of us," Stuff.co.nz quoted her as saying.
The newly established Venus Goddess Fund for Education will enable global educational opportunities for women through partnership with organisations such as CARE International, the Step Up Women's Network and Lopez's own Maribel Foundation.
Lopez has also recorded a remake of the classic 'Venus' song as part of the campaign.
"Music is one of my great passions, so being able to record and perform a remake of the iconic Venus song was a really special part of this campaign. I love that I could express my own passion and creativity, and hopefully inspire other women to do the same...whatever it is they love doing," she said.
"Every woman is a goddess in her own right when we let our best feminine self shine through. Venus keeps my legs looking beautiful, giving me the confidence to feel just like a goddess," she added. (ANI)