The glamorous British actress appears in a multi-million pound ad campaign for US discount firm Groupon, in which she compares the loss of rainforests to a cut-price Brazilian bikini wax, reports the Sun.
In a tongue-in-cheek ad, which aired in the US during Sunday's Super Bowl game, the 'Austin Powers' star called Brazil's rainforest 'one of nature's most lush ecosystems'.
She then added 'not all deforestation is bad!' and revealed she saved 50 percent on her Brazilian wax because of a group discount.
Angry viewers claimed Hurley's clip makes light of serious environmental matters.
"I look forward to a Groupon campaign for roadside assistance using Egypt. That'd be droll! These ads are reprehensible," said one TV critic said.
Online viewers lashed out on Twitter. (ANI)