Director JJ Abrams' latest sci-fi movie Super 8 has earned $1 million in sneak previews at 324 theaters across the United States Of America. In association with Twitter, the Paramount Pictures had hosted a paid preview in a first for the giant social media site on Thursday.
According to the Paramount Pictures, 100,000 people participated in the Twitter promotion of the movie Super 8, which met its goal of creating a vocal group of proponents. Talking to The Hollywood Reporter, the vice chairman of the Paramount, Rob Moore said, "It was a great result, especially since there was no consumer marketing."
The movie Super 8, which is produced by Steven Spielberg, has been made with a small budget of $50 million, which is far less than other summer films of the studio. The film has moved into a total of 3,379 theaters on Thursday. The studio has been predicting an opening in the $25 million to $30 million range.