Sue Kroll, the Marketing President of Warner Bros. Motion Picture, has revealed the news about the second trailer at CinemaCon in Las Vegas. Talking to the media he said that the audience reaction for first trailer was not so good. So the studio suffered for it because the big-scale sequences were not ready to show at the moment.
Jeff Robinov, Warner Bros. Motion Picture group president, has revealed that the studio learned on aligning its production and marketing schedules for 3D films to increase audience's interest. "We are on a learning curve in getting 3D materials and marketing materials on the same schedule. [Advertising for 'Green Lantern'] has been delayed strictly from production," the AceShowBiz quotes him as saying.
However, Green Lantern is adapted from DC Comics revolves around Hal Jordan, an ordinary man chosen by a dying alien named Abin Sur to receive a green energy-powered ring used for protecting the planet. Ryan Reynolds, Mark Strong, Peter Sarsgaard and Blake Lively are in the leads.
The Warner Bros. Motion Picture group has now planned to release the new trailer of the movie Green Lantern, which is slated to hit the screens on 17th June 2011. The studio bosses say that the first trailer of the film was not so impressive and convincing, which has made them go for second trailer to get good opinion from viewers.