» 'Hunger Games...' Launches Promotional Web Series
'Hunger Games...' Launches Promotional Web Series
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Lionsgate, the distributor of upcoming film "The Hunger Games:
Mockingjay - Part 1", has launched a web series in
collaboration with Google to promote the third intallment of the
YouTube creators, including Rob Czar and Corinne Leigh, Derek
Muller, Jimmy Wong and Ashley Adams of the Feast of Fiction YouTube
channel, will create the fictional world called Panem in the
five-episode series titled "District Voices", reports
"We cannot think of a better partner than these incredible
YouTube stars, who truly bring new content to life in the world of
Panem and extend our storytelling to online audiences in exciting
new directions," Lionsgate executive vice-president of digital
marketing, Danielle De Palma said in a statement.
The streaming of episodes started Monday on the movie's Capitol
TV website and the YouTube channel for "The Hunger Games" franchise.
The "District Voices" promotion is part of Art, Copy & Code,
a Google project series that enables brands to connect with
consumers through interactive entertainment.
The film, directed by Francis Lawrence, also stars Jennifer
Lawrence and Julianne Moore.