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Gigi Hadid Asks Women To Celebrate Beauty Of Imperfection In Her New Campaign

Written by: Monojit M

Supermodel and TV star Gigi Hadid has been on a campaign along with the sportswear brand Reebok that asks women to celebrate the beauty of imperfection.

Gigi on her campaign named as Perfect Never Movement asks women to find an escape from all negativity through physical fitness.

Gigi Hadid

"Working out isn't only physical for me. It's mental. It helps me escape the noise in my head. It's the only time my mind goes quiet," Hadid said.

"When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together. I'd focus on my mistakes which would breed more missteps -- a domino effect." She added.

"Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most." Hadid added further.

Corinna Werkle, who is the General Manager of 'Training Business Unit 'at Reebok, is highly impressed with Gigi Hadid for her influence on women.

"The fashion icon constantly pushes the boundaries by not being afraid to take risks and be different." Werkle said.

"Working with Reebok, Hadid will empower women by challenging them to express themselves to the fullest through bold, fearless style and to be confident enough to embrace their uniqueness." She added further.

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