How does one grab all the attention one can get, every time, all the time!
Ask the Kardashian sisters, they are the pretty sisters who have a fan base of more than one hundred Million, collectively. They tweet pretty much everything, from mundane ridiculous one liners to some deep stuff! They are quite good at it, they are the most famous celebrities on social media.
The social media which helped them gain popularity, is now the reason that the Kardashian sisters are being sued for $ 180 Million! It all started back in 2012 when the three sisters Kourtney, Kim and Khloe decided to have their own beauty line and at the beginning of it all, Boldface took up this project and named it 'Khroma Beauty'.
About a year or so, the product name was in the news for a lot of reasons and the sisters rebranded their makeup line to 'Kardashian Beauty', meanwhile Boldface was going belly up and Hillair Capital Management was their knight in shining Armour. Hillair bankrolled $ 10 Million and bought Boldface and thus acquired 'Kardashian Beauty' make up line.
Fast forward four years, now Hillair Capital Management is suing the Kardashian sisters for a whopping $ 180 million! Guess what is the reason behind this, the Kardashian sisters failed to promote their own products on social media causing the product line to tremble down in the beauty market!
The lawsuit said that Hillair is suing the celebrity sisters a sum of $ 10 Million, their original investment amount and the loss of profits the company would have made, if the sisters promoted their products like they agreed upon.
The company is suing them in different clauses namely: Breach of contract, fraud and deceit, breach of covenant of good faith and fair dealing, breach of fiduciary duty, promissory estoppel and negligent misrepresentation by the sisters.
What do you think of the Kardashian sisters' negligence in promoting their product? Let us know in the comment section.