The renowned Canadian songwriter, singer, and actor, Michael Buble, launches his first fragrance brand in collaboration with Fragrance Dynamics, to mark his presence into the corporate dynamics.
Tapping into Buble's large female fan followers, his first fragrance launch is directed towards women. He believes, its rich and intense aroma would appeal to the women folks at large.
Calling himself a hardcore romantic, Buble said that, this world is a place where he intends to entertain people, be it with his music, acting or his new launch, women-fragrance.
"To be honest with you, the world is a scary place right now. My job as an entertainer is to take people away and allow them a moment of fantasy and a moment where they can escape." He said.
"I think having music or movies or even fragrance is a way to allow people to take a little break. I love that, that I get to be a small part of happy moments in a world that is becoming increasingly more complicated," he added.
Buble also said that he initially wanted to name the scent as 'Love In A Bottle', but due to marketing concerns, the name has been under consideration.
"I didn't want (the scent) to be one-dimension and feel like it was a fragrance that was too youthful, nor did I want a fragrance that was too old," he added.