Renowned Hollywood star Pierce Brosnan, famously known for his
character portrayal of 007 in movie James Bond, states that he
is very distressed by the act of using his image in a wrong way, by
an Indian pan masala brand in their advertisement.
The actor added that he was highly shocked and distressed to
know that the product he was endorsing may have ingredients which
can cause cancer and other oral health hazards.
The 007 actor said he holds the "greatest love and affection for
India and its people."
"As a man who has spent decades championing women's healthcare
and environmental protection, I was distressed to learn of Pan
Bahar's unauthorized and deceptive use of my image to endorse their
range of pan masala products," said Brosnan.
"I would never have entered into an agreement to promote a
product in India that is dangerous to one's health," the actor
"Having endured, in my own personal life, the loss of my first
wife and daughter as well as numerous friends to cancer, I am fully
committed to supporting women's healthcare and research programs
that improve human health and alleviate suffering," Brosnan
"I shall endeavor to rectify this matter. In the meantime,
please accept my sincerest and heartfelt apologies to all whom I
have offended," he concluded.