Renowned Hollywood star Pierce Brosnan, famously known for his character portrayal of 007 in movie James Bond, states that he is very distressed by the act of using his image in a wrong way, by an Indian pan masala brand in their advertisement.
The actor added that he was highly shocked and distressed to know that the product he was endorsing may have ingredients which can cause cancer and other oral health hazards.
The 007 actor said he holds the "greatest love and affection for India and its people."
"As a man who has spent decades championing women's healthcare and environmental protection, I was distressed to learn of Pan Bahar's unauthorized and deceptive use of my image to endorse their range of pan masala products," said Brosnan.
"I would never have entered into an agreement to promote a product in India that is dangerous to one's health," the actor added.
"Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women's healthcare and research programs that improve human health and alleviate suffering," Brosnan continued.
"I shall endeavor to rectify this matter. In the meantime, please accept my sincerest and heartfelt apologies to all whom I have offended," he concluded.